A few weeks ago I met Adam Randall of Artworks, a graphic design company based in Ipswich who creates a number of different cards and related products including his lead range, ‘Mond’, based on the art by Mondrian.
Piet Mondriaan was born in 1872 in the Netherlands and died in 1944, aged 71. After panting successfully in Paris, he moved to London and New York from 1938 where he created his most famous pieces. The Dutch artist was best known for his bold geometric designs in the De Stijl style using blocks of primary colours and thick black lines.
Adam has been inspired by these paintings to design a range of cards, t-shirts and mugs and, although successfully sold in a number of local shops, he wanted to launch the brand to a bigger audience of buyers at a national trade show.
Adam approached us at VIP Balloons to see if we could help him stand out from all the other exhibitors at the Progressive Greetings event. PG Live is the only trade show dedicated to the greeting card industry and attracts over 250 exhibitors as well as buyers from over 40 countries.
We took his designs and created a three dimensional back drop made from over 250 small balloons. The concept was easy, use the balloons to form pixels that, when viewed from afar, represent the artwork. However, taking a simple concept and turning it into reality wasn’t that easy!
The smaller balloons we used are designed to be inflated to 5”, but as we were only wanting to fill gaps 1.5” across we had to under-inflate the balloons. The balloons we used took over four hours to inflate with nitrogen, which last longer than air, hand tie and cut the remaining neck off.
When a balloon isn’t inflated to its full size, the top of the balloon can leave a darker circle when it starts to oxidise, which we didn’t want. Knowing this, we had to place each balloon into the grid on its side. Filling the grid took a further four man-hours to complete. To ensure that the grid looked perfect, we created a computer graphic of the finished design to follow.
As Adam was in a very large exhibition hall at The Design Centre in Islington, we used additional balloons to form a Mondrian style arch. This arch was deliberately much higher than the other stands, so that visitors would get a sneak preview from across the hall.
We made the arch with 9” balloons in the same colour scheme, again under inflating these and formed blocks of primary colours with black lines between.
VIP Balloons are specialist in creating designs that help companies stand out from the crowd and love to take on unusual challenges. If you have an event coming up and would like to see if we can help you make a big impact, please contact us to arrange a free consultation.